Creating a Win-Win Fundraiser through Pet Portraiture
If youre not photographing pets, youre missing an entire market! The pet industry has grown significantly over the past decade and tends to be a mostly untapped market for photographers in many communities . Lisa Asp, owner of Tangerine House of Design in Edina, MN will share with you how to cash in on pet portraits with proven marketing techniques she has used to expand this now very profitable area of her business.
The seminar will start with an overview of Lisa’s successful “Pin-Up Pets” Fundraiser and the marketing techniques used to make it a successful charity event. Lisa will also do a live shooting demo and discuss different ways to pose and get the “expressions” the pet owners will buy. Though the seminar will focus on pets, all techniques and materials discussed can easily be used for any type of photography. Lisa has done successful fundraisers for children’s charities using the same methods.
(PPSO note) I also looked at Lisa’s web site and it is clear that she does all types of photography out of her HOME studio. I have asked her to incorporate some information on what it takes to have a successful HOME STUDIO into her presentation. See photos at bottom of post.
Lisa Asp, CPP, grew up in Minnesota. She moved to the east coast in 1998 and opened an upscale, retail photography studio in Connecticut. When her husband was offered a job in Minnesota, they jumped at the chance to move back near family & friends and relocated in 2011. After purchasing and renovating a house, Asp opened “Tangerine House of Design”, a home-based studio, in Edina, MN. Lisa earned her Certification in 2010 and has won numerous awards for her work including Connecticut’s “Photographer of the Year”, Kodak Gallery Awards, court of honor awards, and one of Polaroid’s first ever Prestige Awards. Take a look at her work at and/or www.facebook.com/TangerineHouseOfDesign.
Lisa Asp, Certified Professional Photographer
Owner, Tangerine House of Design