September 2003

 

 Our September Speaker

Angela Talentino Ramos

Marketing what is real

Angela, originally from South Florida, graduated from the University of Florida in 1993, earning her Bachelor's degree in Advertising/Marketing. While attending the University she met and was inspired by Susan and Stewart Powers, award-winning wedding Photographers, and quickly fell in love with the people and the art of photography. After graduating, Angela moved to Cincinnati where she photographed for a high-volume wedding/portrait studio.

In 1999, Angela opened her own studio. Immediately she found her marketing knowledge very useful in her role as a business owner. Her first year in business was quite successful as she quickly created an in-road into the large Cincinnati-area market. Since then her business has flourished due to a strong emphasis placed on unique client service and portraiture that truly reflects the personalities of her clients.

Having worked with and been mentored by both low-volume/high-dollar studios as well as high-volume/low-dollar studios, Angela has been able to synthesize the two approaches to build a steady clientele in an extremely short period of time.

Angela recently received her Masters Degree from the Professional Photographers of America. In addition, she has had one of her images selected for the prestigious Loan Collection.

While understanding that there is not one solution perfect for every studio, Angela believes there are universal truths about creating long-term client relationships.

How do you define marketing? Are you positioning yourself or are you being positioned by your competition? Angela discusses tips on establishing yourself in your area and ways to differentiate your studio. She also discusses the importance of unique client service and building a great reputation.

Join Us:

Tuesday, September 2nd

Ramada Inn South (Rt. 725) off 1-75 by the Dayton Mall.

Social :

6:30pm - 7:00pm

Dinner: 7:00pm

Meeting: 7:45pm



And the Winners Are...

PPSO Print Competition winners

for August 2003

 

1st Place - Bob Strausburg

 

2nd Place - Aulay Carlson

 

3rd Place - Rhonda Curtin



Upcoming Events:

 

Sept. 7-8, 2003 - IPPG - Doug Box Seminar

Oct. 6, 2003 - PPSO regular meeting - Jim Churchill - Black & White

Oct. 14, 2003 - PPSO Round Table Meeting - Subject and Time to be announced

Nov. 3, 2003 - PPSO Print Competition

Nov. 9-10, 2003 - PPO, Fall Two-Day Conference, Trade Show and Folio Competition - Hilton-Easton,Columbus. For reservations call 614-414-5000. A registration form can be found on PPO's web site Click Here

Dec. 1, 2003 - PPSO Christmas Party - Hosted by Sherry Mash



Member News & View

 

 Congratulation PPA Award winners

 Warren Gregory - Three blues and Master of Photography Degree

 

Kathryn "Sunshine" Sommers - Two blues, one was a PPA Traveling Loan collection Print, it was also chosen for the ASP Traveling Loan Collection and won a Kodak Gallery Award.

 

Donna Hicks - Two blues


 New member challenge:

 Anyone bringing in the most visitors that join PPSO will receive a free membership for one year. Any member bringing a guest, who joins PPSO, will receive a free meal at the monthly meeting when the new member becomes official. Contest Winner must have brought at least two new members. Contest runs November to November. In the event of a tie, a drawing will be held. Winner will be announced at the Christmas party, December 2004.

 

Proposed Change to the PPSO Constitution

As many of you know, there was a section left out the last time the constitution was voted on. This could cause problems in the future because it would allow someone to be elected president, or other board position, without having any knowledge of how things in the organization operate. This change is also necessary to keep continuity on the board. Since the constitution was voted on by the membership, this change will need to be voted on also. The proposed change will be read at the September meeting. At the October meeting, we will vote on the change proir to the election of the board. If you have any questions, please contact one of the board members.

 ARTICLE VI (Meetings), Section B

The way the constitution presently reads

Nominations shall be made from the floor during the October membership meeting. The immediate Past-President will coordinate and preside over the election process

 Proposed Change

Nominations will be made during the October meeting. The immediate past president will be responsible for the handling of the elections. At the October meeting the Past President will present the incoming President, Vice president, and Treasurer to the general membership. Nominations may be made from the floor for the offices of Secretary and the two elected board members.

 

 

FREE Photoshop Tips

Adobe® Photoshop® Classroom in a Book®, a special Web edition, contains new projects for both Photoshop 7.0 and Adobe ImageReady® 7.0. The book covers the basics of learning Photoshop and ImageReady and countless tips and techniques for preparing and editing Web graphics. You can follow the book from start to finish or do only the lessons that interest you.

http://www.adobe.com/education/cibs/cib_photoshop.html

 

Meet the Board

Highlighted this Month: Wes Smith (PPSO Secretary) - Better Images by Wes

  When Wes was 14 years old, he used the money he made mowing lawns to buy a Pentax Camera at Sears. At age 16, he was the yearbook editor at school and yearbook photographer. After graduating high school in 1983, Wes photographed his first wedding at age 18. But with college interests and working, photography was put on the shelf and the old black and white darkroom was mothballed. By age 21, Wes was promoted to Unit Manager for McDonald's Corporation and managed a restaurant operating with $1.5 million a year in sales.
College would have to wait.
At age 24, and finding new found freedom as a divorcee', Wes worked one year with American Portrait Studios as an assistant manager. Unfortunately the pay was horrid and Wes re-entered the restaurant business as a Unit Manager for McDonald's corporation.
Working weekdays, Wes began photographing weddings on weekends for friends in 1990. After three weddings, betterImages by Wes was born in 1991 in the spare bedroom of his home in Huber Heights and photographing in the one car garage. The studio operated on two medium format cameras and two light heads.
In 1996, Wes graduated from Sinclair Community College with an Associate Degree in the Business of Photography Degree Program. In 1996, betterImages by Wes moved to 4984 Nebraska Ave in Huber Heights. But to keep afloat financially, Wes left McDonalds and worked a night shift at the Postal Service in Downtown Dayton from 1995-1998. In 1998, studio business was adequate to leave the employment of the Postal Service and become a Full-time studio. With 800 sq. feet the studio was quickly outgrown and moved to it's present location at 6163 Brandt Pike in the Marian Shopping Center.
After a hefty investment the studio re-opened, focusing on high school seniors and weddings. Event photography, quickly became the new focus of the studio and wedding services were no longer offered after 2001.
In 1999, the studio expanded to 6159 Brandt Pike and added and additional 1000 sq foot
second camera room, and 800 sq. foot photo processing facility.
In 2000, the photo lab began offering digital printing capabilities, quick turnaround and accuracy have been the mainstay of the photo lab business. The photo lab now has a steady customer base of over 30 regular and part-time studio photographers. As well as amateur and consumer film processing needs. Visit the studio website at betterimages.us
The studio has been extremely successful and has been blessed over the years.
It is due to our event photography that we have grown to a level of increased or sustaining sales 11 months of each year. A staff of six now operates the business.
Wes is a member of the Professional Photographers of Ohio (appointed Trustee 2003),
Professional Photographers of America, Wedding and Portrait Photographers International (WPPI), Professional Photographers of SouthWestern Ohio (Secretary), PhotoMarketing Association (PMA), Huber Heights Chamber of Commerce, and a member of the NorthSide Christian Church in Xenia, Ohio.
Wes resides with his wife of 12 years, Shelly and their daughters Kaela (age 9) and
Lizzie (age 0) and Maddie (age 0) in Xenia, Ohio. Personal interests are billiards, small cars,
And traveling. Someday, Wes would like to buy and restore a VW Beetle.
Personal goals are to receive his Masters of Photography through WPPI within the next year and half, receive a Bachelor's Degree through Baker College where Wes is attending on line, and open a ice-cream parlor in Summer 2004 or 2005. After receiving his Bachelor's degree, Wes would also like to serve the community by running for public office (school board or community council).

BetterImages is located at 6163 brandt pike, studio hours are Monday - Friday
10 am - 6pm, where you may find either Wanda, Marilyn, or Maddie (not his daughter) working.
The photo lab is open Monday - Friday 9 am - 6 pm. Lab personnel are Barb, Judi or Jessica. Call toll-free at 1-800-903-9552
Be sure to enter the Fall Folio Competition this year at the Fall Conference by PPO on November 9 and 10. For detailed rules, visit PPO's website at www.ppofohio.org or call Wes Smith, Fall Folio Chairperson at 937-233-4042 or email at wsksmith@aol.com


 Membership Birthday Wishes

September 2 - Jerry Miller

September 7 - Tonya Rose

Do you have information for The Focus?

Please e-mail it to me at

dave@chambersphoto.com

or call me at my studio

274-0759

Thank you, David Chambers

(Focus Editor)

 


 

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