Who is your client and what do they want? Marla Lisman shares the magic at our Feb 3rd PPSO Meeting

Having clients that value you and what you charge

To have clients value you and what you charge, you must have a relationship with them coupled with the ability to put them at ease while photographing them.  That's backbone of Marla's business.  With a personal touch and her focus on getting to know her clients, she is able to create images that show who they are.  That is what they want to see on their walls.

Increased sales: A personal touch leads to much higher sales

Before Marla photographs, she does a pre-session consultation.  Pre-session consultations and the in person ordering sessions started six years ago.   With an investment of a few thousand dollars in the program Proselect and in studio samples to show her clients her sales averages have climbed to a peak of 400% above her prior averages.  Her averages used be around $500, but now are in the $2000 range.

Portrait ART that her clients LOVE rather than just ordering prints

The ordering session gives Marla the ability to work one on one with clients to come up with portrait art they can envision in their homes.  The ordering session, as opposed to online ordering, gives you, the photographer, the ability to overcome objections, and to  "show" clients what their portraits will look like on "their walls" and much more.

Her style and how it works with clients

As part of her presentation at PPSO, Marla will briefly demonstrate a consultation but focus more on capturing clients without being "posey-poesy" and an ordering session so you can see how it all comes together.

Marla brings a lot of enthusiasm to each meeting with her clients.  People constantly comment on how easy it is to relate to her.  Frazzled parents or uncomfortable seniors look to Marla for her gentle guidance during the photography session.  Her relationships with her clients are what make everything from the initial phone call through to the delivery of portraits a personal experience that her customers value.

Bio: Marla's passion for photography evolved after the birth of her children.  Marla studied photography with a retired photographer for three years; honing her skills while working with film.  She gained a following from fellow moms while branching off to build her client base.   It wasn't until she married her husband, Josh, that she put her creative talent together with Josh's business acumen  to build Big Shots into the studio it is today.  She now shoots 100% digital and has an assistant to help run the day to day operations.

Marla is also a big supporter of various charities such as Ride Cincinnati, Relay for Life, Unified for Uganda, and more.  She finds ways to give or raise money for these organizations through photography.

January 6th PPSO meeting with Master Photographer Jim Chagares and Photoshop

Jim has a lot to share and this month he will be showing us how he uses Photoshop to perfect and enhance his images.

And Jim has the creds to make it worth your time

In 2007, Jim received the ASP Gold Medallion Award from the American Society of Photographers for his Loan Collection album entry “Messengers to the Creator.” His album was also chosen as Album of the Year by Professional Photographers of America. In 2008, Jim was the first to receive the ASP Gold Medallion Award twice for his album entry “The Otter Family”.
In 2009, Jim & Deb received the ASP Regional Medallion Award for their multi-maker album “Great Coastal Brown Bears” Their entry scored a 100 at the Mid-America Regional Conference.
In 2010 Jim received a 100 for his album “Yellowstone: Backcountry Journey” at the Mid-America Conference. His was again the recipient of the Regional Medallion and the Canon Par Excellence Award.

In 2007, 2008 and 2009 Jim won Photographer of the Year at Professional Photographers of Indiana.
He has held the Indiana Digital Imager of the Year title 2004, 2005, 2006, 2008 and 2009.
In 2003, Jim won the Photographer of the Year title at the Mid-East States Regional print exhibit in Columbus, Ohio.
He is a three time Photographer of the Year at the Indianapolis Professional Photographers Guild.

Jim is also the recipient of the Imaging Excellence Award from Professional Photographers of America for over 13 Loan Collection Images.
Jim has placed in the Top Ten Indiana photographers the past eleven years.
Jim’s image “Majestic” was selected to receive the Foveon Award at the 2001 Mid-East States Regional Convention, then was selected to be a part of the American Society of Photographers’ Photographic Hall of Fame. Majestic was then selected to appear on the 2001 Loan Collection Book cover.

He is a four time winner of the Professional Photographers of Indiana Platinum Award for the highest scoring image.
In 2004, 2005 and 2008 he received the ASP State Elite Award for the highest scoring image.

Jim is a nationally approved photographic exhibition judge for the Professional Photographers of America.

Bio and Program Description
Prior to opening his portrait, wedding and commercial studio in 1988 Jim taught elementary school for 14 years. Jim began making the transition from film to digital in 1995. This was long before digital instructors, digital cameras and affordable scanners. Files were being scanned by service bureaus, manipulated and a new negative made for traditional printing.
He is fortunate to make his living as a portrait photographer, a dream come true. It is no secret, however, that his true passion is nature photography. He loves the challenge of the elements be it sub zero weather, snow, poor light, wind, rain, sweltering heat or insects. He cherishes his time in nature telling the story of animal behavior that most people rarely get to see.
Jim is dedicated and passionate about wildlife photography, patiently waiting for animals to share their life with him in the wild. It is his vision to capture and share the beauty of wildlife and nature with others.
Jim will demonstrate his postproduction Photoshop techniques that will make your images rival others. He will take you through the deep recesses of Photoshop. If you know Photoshop well enough to get around, but aren’t using many of the advance features, this program will prove invaluable in raising your awareness and skill level to new heights. The latest insider tips will teach you how to create and edit images with expert results. Learn how to apply techniques to real-world situations.

You can find the details about where and when here. We start at 5:30 with some networking and get to know you time, then at 6 we have a catered dinner. Click on this link to get address and more: Info about PPSO meetings

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